Lean Customer Development. Building Products Your Customers...

Main
Business & Economics - Sales & Marketing
Lean Customer Development. Building...

Lean Customer Development. Building Products Your Customers Will Buy

Name: Lean Customer Development. Building Products Your Customers Will Buy
ISBN: 9781492023746

Cindy Alvarez

4.0 / 0

0 comments

Bạn thích cuốn sách này tới mức nào?

Chất lượng của file scan thế nào?

Xin download sách để đánh giá chất lượng sách

Chất lượng của file tải xuống thế nào?

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, youll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but theyll help you reach the «ah-ha!» moments that inspire truly great products.

Thể loại:

Business & Economics - Sales & Marketing

Năm:

2017

Nhà xuát bản:

O'Reilly Media

Ngôn ngữ:

english

Trang:

238

ISBN 10:

1492023744