故事行銷聖經：好萊塢編劇教父在反廣告時代最關鍵的指引
羅伯特．麥基(Robert McKee)、湯瑪斯．格雷斯(Thomas Gerace)
Google即將封鎖12種網路廣告，Netflix、Spotify、YouTube等皆推出可跳過廣告的升級服務，當數以百萬的消費者正在掀起一股反廣告浪潮，全球將有近五百億美元的廣告遭到封鎖，此時最一擊必殺的商業策略，就是最牽動人心的故事！
Thể loại:
Năm:
2019
Nhà xuát bản:
城邦出版集團 商周出版
Ngôn ngữ:
traditional chinese
File:
EPUB, 4.66 MB
IPFS:
,
traditional chinese, 2019
Amazon 
Barnes & Noble 
Bookshop.org
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